Case Study: Jib Box

Problem

IN 2019, Kevin Kennett became interested in creating a product that would benefit his local community. As he prepared to leave the finance industry, Kennett wanted to remain active in the business world. After conducting market research, he recognized the growing need for package protection and security as online purchases continued to increase.

He developed Jib Box, a delivery box designed to protect packages from theft and weather. After researching the concept independently, Kennett connected with the Michigan Manufacturing Technology Center, headquartered at Saginaw Valley State University. Through that connection, he was introduced to Professor Blake Johnson and the Cardinal Solutions team to help develop marketing materials for the product.

The Logo and Brand Style was designed by Kelly Sievert and Zachary Sklener, SVSU Graphic Design Majors, and Cardinal Solutions Specialist.

Work included the backdrops for trade-booth displays.

Team

After meeting with Johnson, Kennett was put in touch with a variety of students in Cardinal Solutions. He worked with graphic design and technical writing students to complete an assortment of promotional material.

In addition, Kennett worked closely with marketing students to do competitive analysis for his product. The market research allowed him to create promotional ideas and design for a target audience. Kennett says, “This process worked well for me. I got a lot of good ideas from both students and faculty in Cardinal Solutions.”

Solution

Jib Box was designed to prevent damage and ensure security but needed to be different than other designs nationwide. Kennett was able to alter his design to make it easier for delivery workers to access the box but maintain protection for customers. With the help of Cardinal Solutions, Jib Box was transformed from an idea to a real product. Alexis Stacy, student videographer for the project, comments, "After shooting a few different variations of the commercial, we were able to settle on something that helped Jib Box stand out."

Kennett and the Cardinal Solutions Team worked together to make Jib Box available on an online platform. Having an ecommerce website was important to Kennett because it made it accessible a larger audience. Because Jib Box is meant to protect deliveries, an online purchasing system made sense.

Videos were shot and edited by Alexis Stacy, SVSU Graphic Design Major, and Cardinal Solutions Specialist.

When we design a new logo, we also create a Brand Standards Manual. This booklet shows how to use the logo in color, black & white, as well as how to apply the logo to standard design elements and lastely, what to avoid doing to the logo so the owner can strengthen their brand.

Result

Cardinal Solutions helped Kennett put together all the materials he needed to jumpstart his business. They were able to provide a variety of marketing material:

• Logo
• Brand Standards Manual
• Videos
• Brochures
• Website
• Online Sales (Ecommerce)

Kennett says, “I would have never been able to start my business without the help of Cardinal Solutions. I got to collaborate with students while creating a product I was proud of. It was an enjoyable process.” ■